What’s the Real Meaning of the Acura Logo?
What’s the Real Meaning of the Acura Logo?
Posted on September 9, 2023
When Honda launched its luxury subdivision, Acura, back in 1986, it needed to find a way to give the brand its own identity while still trading on the reputation of its parent company. The resulting Acura logo distinguishes Acura models while tying them back to Honda. Take a moment to learn about what the Acura symbol is, as well as what the Acura symbol means. We’ll also cover the Acura name meaning. Then, contact Southview Acura to test drive the Acura lineup near Grand Prairie!
What is the Acura Symbol?
What does the Acura logo look like? The immediate appearance of the logo on Acura models is of a stylishly slanted ‘A’ character. Most obviously, the Acura symbol refers to “Acura.” However, the Acura logo can also be seen as a highly stylized ‘H’ character that refers to Honda, hinting at the brand’s heritage.
In overall appearance, it’s similar enough to the Honda logo for the parent company’s fame to rub off on it a little while still being different enough to stand apart as its own logo Acura design.
Acura Logo: The Deeper Meaning
However, the official explanation behind the Acura logo’s meaning takes things a little deeper. To understand the logo, it’s important to first explain the meaning of the Acura name. What does the Acura name mean? Acura is an invented word made up of the prefix ‘acu’ meaning sharp or precise, combined with a meaningless ending that nonetheless creates a word that rolls easily off the tongue.
This concept of accuracy and precision is at the heart of the Acura brand. In fact, in the early days of the company, its slogan was “Precision crafted performance.” While the Acura logo doubles as an “A” and an “H”, it also evokes a pair of calipers.
Calipers are a piece of technical equipment used for measuring objects with a high level of accuracy. Because of this, the people behind the Acura logo decided calipers could represent Honda’s ambitions for the Acura brand – precision, accuracy, highly technical engineering, and close attention to the details, which create luxury.
The fact that an upright pair of calipers can be positioned to look like a stylish ‘A’ for Acura character is a happy bonus that the Acura logo designers used to their advantage. The rest of the logo is basically just decoration, building around the calipers’ concept to create a modern, attractive image that stays recognizably close to the Honda original.
See the Acura Symbol With Your Own Eyes at Southview Acura
It’s true that not many Sherwood Park shoppers will buy a particular car based on the design of its logo. However, the story behind Acura’s logo can tell you a lot about the ideas Honda wanted the brand to represent and the kind of car it strive to produce. So, what does the Acura logo look like in person? To see for yourself how well they’ve achieved this ambition, call Southview Acura at (888) 466-6730 to arrange a test drive at Southview Acura in Edmonton! And be sure to apply for financing in advance to streamline the shopping process!